Digital MarketingSEO

10 Google Sheets formulas SEOs should know

The finest SEO tools are sometimes free.

Look no further than Google Sheets

There are many methods to utilise Google Sheets for SEO, even if it’s not excellent at showing ranking data (inverting the y-axis is usually unsightly).

Here are 10 formulae and suggestions for SEO that I nearly always use, including ones for managing keywords, internationalization, content/URLs, and dashboards.

Formulas for managing keywords in Google Sheets

  • =VLOOKUP(text,[range to search],[column number to return],[true/false]) 

A V Lookup (documentation)

One of the very first Google Sheet formulae for SEO service India that everyone learns when starting is VLOOKUP, which stands for “vertical lookup”.

This formula is often used to enhance keyword set information by including search traffic, PPC data, or downstream metrics like signups.

The end directive true/false indicates how precise you want the match to be; TRUE indicates that it’s not precise, and FALSE indicates that it’s precise exclusively.

CONCATENATE (documentation)

=CONCATENATE(A1, A2, A3) You may choose to concatenate literal words and characters or columns =CONCATENATE(A1, “I’m additional text”).

Concatenate is one of the Google Sheets formulae that is most often utilized in SEO, and with good reason.

It may be used for several purposes, such as mass templating information or building keyword lists (by concatenating two or more variables together).

FLATTEN (documentation)

=FLATTEN(A:D) would collapse all A through D ranges into a single column.

There is a rationale to FLATTEN’s the pursuit of concatenate. You often need to input the keywords into your rank monitoring tool’s UI or through a CSV bulk upload after you’ve combined several thousand keywords and a few hundred bucks.

With FLATTEN, you can simply choose the data range you need, and the result is a single column with all of your keywords, making copy-pasting a breeze!

LOWER (documentation)

This one is quite straightforward, but it might be useful to LOWERCASE all the keywords you’re handling (particularly if you work with a service provider that charges for things like duplication) or if you’re in a case-sensitive environment like SQL).

One of the easiest Google Sheets formulae for SEO is LOWER, it must be said.

If you want to automatically cap everything, the inverse (UPPER) also works.

COUNTIF (documentation)

With the help of COUNTIF, you may precisely count any literal text you wish to match as well as certain numerical values that satisfy certain criteria.

It’s especially helpful for organizing pages into groups, keeping track of incoming material, and organizing keywords according to things like the page type or products they promote.

It may also be used in conjunction with criteria to match values, such as those with CPCs > $10.00 or search volumes > 100 per month.

SUMIF (documentation)

Similar to COUNTIF, SUMIF is useful when you want to add up a different statistic relevant to the group of interest, such as total keyword opportunities by themes or search traffic by page type.

TRANSLATE GOOGLE (documentation)

source language is the source language’s two-letter language code (or “auto” for Google to infer).

Your target language’s two-letter language code, such as ES for Spanish, is the target language.

You can mass translate lists of keywords into one or even many languages in seconds rather than repeatedly visiting the Google Translate UI and running the risk of developing carpal tunnel syndrome.

You can also pick the origin language automatically by setting the source language to “auto” and letting G sheets decide for you (which usually works, usually).

Although Google doesn’t support all “flavors” of languages (such as Canadian French), it does accept Chinese dialects such as zh-tw and zh-cn as well as Portuguese (pt-pt) and Brazilian Portuguese (pt-br).

SPLIT (documentation)

You may often find yourself dealing with data that isn’t in the format you need while doing an analysis.

Commas (addresses), phone numbers (parenthesis and hyphens), and other symbols may be used to separate or “delimit” superfluous information.

While there is a “split text to columns feature” on the toolbar under “Data,” you may also use the Separate command directly in the sheet to split text that is delimited by a certain character, word, or even spaces to individual columns so you can rapidly trim and organize your keyword list.

LEN (documentation)

You may use the straightforward Google Sheets formula LEN to count the characters in a line or string.

When advising anyone (both SEOs and non-SEOs) who are creating their metadata to keep within a “safe” enough character limit so that it will hopefully not be truncated merely due to length, it may be very useful.

REGEXREPLACE (documentation)

When working on massive websites, regexes are a strong data mining technique.

You’ve probably never had to deal with an enterprise-level site if you’ve never even heard of regexes.

When cutting or cleaning up URLs in a sheet, I find that REGEXREPLACE comes in handy since it allows me to control redirection and simply use the route name without the domain.


Most of the formulae mentioned above may be changed in more complex use cases to provide improved results, such as automatic conditional formatting or amusing Unicode emoticon answers in place of nulls.

Using these formulae inside of Google Sheets is a wonderful and affordable method to do basic SEO expert India cleaning work and keyword research, regardless of how sophisticated you make them.

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