In today’s digital age, every online business needs a steady source of website traffic. A constant drive of visitors to your site is the foundation of any online business. Without good web traffic, you won’t be able to convert them into customers or prospects. Also, it will help you rank higher in search engine queries when you establish yourself as a Google authority
However, what happens when you have a high-ranking position in Google search results?
Contrary to popular perception, ranking for specific keywords is only half of the battle. SEO’s methodologies and algorithms are always changing. Many small business marketers don’t have spare time to dedicate to regular SEO maintenance, and it is hard for them to keep up-to-date with the latest trends. In such circumstances, having an SEO services company in Australia may be worthwhile.
Read carefully to understand the crucial strategies that will help improve your website SEO and safeguard you from any potential algorithm updates.
#1 Keyword research
Keyword research is the process of finding and selecting the right keywords to optimize your website. The goal of keyword research is to find the most relevant and useful terms for your business, so you can rank high in search engines like Google, Bing, and Yahoo.
When conducting keyword research, you must choose a variety of different words and phrases related to what you do, as well as how many people are searching for them every day. It will help increase traffic flow throughout all areas of your website as well as make sure visitors don’t get frustrated when they click on an unrelated link or page within it (this happens frequently).
According to Google Trends data, over 200 billion searches are performed worldwide each month, which means there are endless opportunities to rank high on them if done correctly!
#2 Optimise your content for long-tail keywords
Long tail keywords are more specific than broad keywords. They’re used by searchers who have a specific need and want to find something related to that need, rather than just looking for “best website” or “SEO help.”
Long tail keywords are also more targeted and relevant, which means they will convert better when someone searches for them. In fact, according to blog.cws.net, long tail keywords generate 70% of all search traffic – which implies you have higher chances of growing your business.
Overall, you can get more leads as conversion rates of long-tail keywords are 2.5 times higher than the more popular head keywords.
#3 Optimise for Local Search
Local search is important for small businesses and consumers, but you should also ensure that your website is optimized for local SEO.
Local SEO helps people find the best local businesses and services by accessing Google Maps or other mapping applications such as Apple Maps or Waze. It can be incredibly beneficial because it gives users access to information they might not find on other websites.
Partnering with an online marketing agency in Australia help locate a website on local searches and improves its local search visibility, primarily for brick–and–mortar locations. They adopt crucial local SEO strategies such as responding to Google reviews, creating hyper-localized content, and creating competitor analysis that improves organic traffic from searches performed by customers nearby.
#4 On-site Content Optimisation
Lastly, a digital content strategy can be another way to increase your website’s SEO. Google will then crawl your content and show your website to search engines for the relevant keywords.
A content strategy that helps you stand out in the online arena must include a blog, clients’ testimonials, infographics, a digital portfolio with new client work, or updating your services and offerings regularly. Make sure to infuse your business-related website headers and copy to satisfy Google standard algorithms.
Why Choose O3 Digital as your Australian SEO Services?
Since its inception, we have been helping SMB and start-up owners to revamp their marketing strategy to bring higher search engine results. At O3 Digital, our experienced and dedicated team offers tailor-made solutions that fit into the budget. Other than SEO, you can rely on us for social media marketing, web development, pay-per-click, and other digital marketing strategies.
Consult our SEO team and digital marketers to improve your business marketing strategy.