Stories aren’t just about the now; with the appropriate approach, you can use Instagram Stories to greatly increase your brand’s online exposure and revenue.
But you’ll need the ingenuity to capture and hold your listeners’ attention. You still need to know when and when to use Instagram Story components like filters, polls, videos, and stock photographs.
For your convenience, we have compiled a list of Instagram Story ideas that will increase the number of people interacting with your posts. Let’s take a look at some potential Instagram Stories commercial uses.
What Is An Instagram Story?
On Instagram, users may upload photos and videos in a story, a short-form content format that disappears after 24 hours. If content goes above 15 seconds, it is split into many Stories.
If you have not seen the Story, Instagram will highlight it on your home feed by placing a colorful ring around your profile picture.
Instagram Stories can be seen in various ways, according to your privacy settings.
Instagram profile that the public may view: People who aren’t following you on your profile can still read your Story.
In a private account, only your followers may see your Story.
You may use various filters, stickers, music, and GIFs to make your Stories more interesting to your followers.
6 Creative Instagram Photo And Video Story Topics
It may seem overwhelming to choose the finest Instagram Story ideas for your company but have no fear. We will assist you in generating ideas for Instagram Stories that will help you connect with your target demographic.
6 Fantastic Instagram Story Concepts For Businesses Are Shown Below:
1. Arrange A Question And Answer Session
Instagram Stories may be made more engaging by hosting a Q&A session. Your audience may ask you whatever they want, and you can give them the real scoop.
Furthermore, it will assist you in creating a solid brand community that will consistently interact with you, raising the level of engagement with your brand. The concept of a question-and-answer Instagram Story may be implemented in two distinct ways.
Create a quiz sticker by adding a basic colored backdrop and then selecting the Stickers tab at the top of the screen. You can upload your photo with the sticker already applied.
2. Conduct Surveys/Quizzes
Although quizzes were probably nobody’s favorite activity in class, they make for excellent interactive Instagram Stories.
Quizzes and polls are a fantastic way to increase user participation since they give individuals a voice without requiring them to type out lengthy responses. Make it simpler for the viewers of your Story to take part in a poll or quiz by posing a question with multiple-choice answers.
In addition, quizzes are a fantastic option for interactive Instagram Stories. To add some friendly competition to your Instagram Stories, you may pose the question, “Can you name the brand of this item?”
3. Exhibit Your Team
Communication with others is greatly facilitated by social media. Likewise, Instagram Stories may introduce your audience to your staff and serve as a source of motivation and inspiration.
How? You may do this by highlighting individual employees and talking about what it’s like to work for your organization or with that employee specifically.
A few creative Instagram Story concepts for your company:
- Welcome the newest members of the team
- Rejoice in milestones, both personal and professional
- Extend your team’s wisdom by sharing their words.
- Share the origin stories of your team members and how they came to be working for the organization.
- Describe the successes you’ve had as a group.
- Have a Story takeover, where everyone on the team contributes a story.
4. Disseminate Work Created By Users
Instagram Stories may also feature user-created content. Promoting your business through user-generated content may increase your credibility and your product recognition.
Don’t forget to publish on your own Story if a user with a public profile has tagged your brand in a post.
A customer’s enthusiasm for a brand may be amplified when they are rewarded with a share. You can show that your items are both high-quality and Instagramable by having them shared on social media.
Don’t just publish user-generated content when you’re tagged in a post. Share any testimonial videos or written praise you’ve received for past promotional efforts.
5. Make Your Company Known
The list of fun things to share on Instagram Stories continues below. Instagram advertisements still need to be discussed. Instagram is a terrific tool for businesses to spread the word about limited-time offers or new goods that will appeal to their customer base.
You may wow them by showing them how your items perform in action and comparing the before and after images. Say, for argument’s sake, that you run a cosmetics company. For instance, you might do several wear tests to demonstrate the eyeshadow palette’s long-lasting quality, or you could demonstrate how the colors appear on the skin.
Instagram Stories ad options include the following:
- This most recent blog article of yours is fantastic.
- Recent Webinars and Functions
- Launches of New Products/Services
- Sales and special offers
- Explore the Unseen World
Are you at a loss for what to post on Instagram? You may pique your audience’s interest by letting them in on a little secret about what goes on behind the scenes.
People are interested in what you have to offer, but they may not be familiar with the inner workings of your company.
Some ways to give people a glimpse of the action behind the scenes are to:
- This video depicts what a typical workday is like.
- Procedures for holding team meetings
- What you or one of your coworkers do first thing in the morning
- A preview of something you’re currently working on
- I’m curious about the logistics of your telecommuting or work-from-home schedule.
6. Release Product Teasers
When a new product is released, some companies choose to make the announcement on Instagram. These, however, can be combined with a brief product teaser if greater suspense is desired. An approaching event or product release can benefit from the use of a teaser.
How To Use Instagram’s New Story Function?
The complexity of an Instagram Story is not necessary for its success. These seven innovative Instagram Story concepts demonstrate that you don’t need to spend hours in front of your computer in order to produce high-quality content.
It’s easier to take risks with Instagram Stories than with other post formats. Multiple photos and video posts per day are perfectly acceptable and will not be seen as spam by your followers. Also, you can buy automatic Instagram story views for increasing your stories engagement and visibility. As a result, you will get more chances to make your stories popular on Instagram.
Don’t be shy about posting your successful IG Story to your feed as well. You may easily adapt your images to the look of an Instagram grid by simply adjusting their dimensions.
Use SocialBee to quickly and easily generate and schedule Instagram posts. Canva, with its connections with Unsplash and GIPHY, is now available right inside of SocialBee, making it easier than ever to create and manage your social media content.