Management of Law Firm Reputation

In the wake of Trump’s refusal to acknowledge the results, two Big Law firms came under intense public scrutiny. These firm are drawing a lot of negative media attention and public attention. Employees and clients are to take action.

Big Law is especially important for those who represent political administrations. The time for public criticisms about your law firms and what your lawyers stand up for. Due to the backlash, there have been instances when law firms decided not to represent clients involved in controversial cases.

The top lawyers may be at Solicitors in Marylebone, renowned for providing the highest quality legal services in the city.

Questions and answers: How firm leaders should prepare for public scrutiny and criticism

Many BigLaw-sized and midsized law firms deal with government matters and high-profile individuals. Every firm should have protocols to avoid a boycott list.

Consider the following questions to prepare yourself for public scrutiny and reputation management.

1. Are we at risk of being subject to negative public scrutiny?

  1. If you answered “yes,” read the following questions.
  2. If you answer “no,” be specific about why your company is not a target.

2. Is it appropriate for the firm to speak out in the media when ongoing controversial lawsuits?

It is essential to distinguish between having a high-profile, controversial client from Trump’s administration and accusations that lawyers are violating ethical standards while trying to undermine the rule. Public understanding of the right to an attorney is why criminal defense lawyers are not under constant fire.

It is possible to suggest that your firm’s lawyers avoid the active public smear campaign.

3. What internal impact would it have if the firm had about XYZ client representation?

Consider confidentially asking your lawyer if you have asked about your law firm’s representation of high-profile individuals.

  • What kind of representations could you make to our firm to rethink your relationship?
  • Which clients might be a threat to your relationship with our firm?
  • Is there any client susceptible to “cancel culture,” which could lead to them quitting our firm?

4. What protocols should check prospective clients, such as political figures, for cultural fit and conflicts?

Although law firms shouldn’t overregulate their lawyers, it is in everyone’s best interests to have best practices and protocols for bringing on high-profile clients. Protocols should include:

  • Conflict check
  • Check your financial competence
  • Review of claims by merit
  • Firm and cultural fit
  • Consequences on client base

5. Do we need to review our media policy?

At least once a year, it is advisable to review your firm’s media policies. They are often too broad and don’t address your company’s needs. Reexamine your company’s media policies and consider all media forms, including social media, national consumer news, etc.

It’s not enough to revisit a policy. The policy must be communicated throughout a firm so that lawyers and staff can understand its significance and conventions.

6. What should we monitor during a public outcry? And how?

Use AI-driven tools to monitor news coverage, public discussion, social media commentary, and respond to public pressure.

You can use Google Alerts and social media monitoring tools to monitor your social media.

Define a team that will monitor the situation and provide daily updates to the executive committee and any attorneys affected.

7. How should attorneys respond to clients who question the representation of other clients by attorneys?

Jones Day and Porter Wright must have anticipated the backlash they would experience, given the abuse of the 2020 election. Make sure to create talking points before the public outcry.

Be aware that a generic statement can draw even more negative media attention, depending on the circumstances. While I don’t recommend firms saying “no comment,” there are times when it is better not to respond.

8. Are attorneys allowed to express their political opinions on social media?

It is a difficult question because lawyers believe in freedom of speech.

It isn’t a question you can answer with a blanket recommendation. The decision will depend on the culture of the company, its reputation, business goals, clients, and many other factors.

However, it is a question that needs to answered.

Campaign of The Lincoln Project is Making Waves

The campaign has caused a wide spread of information. It could cause embarrassment for the lawyers involved in their relationships, embarrassment between clients and law firms, as well as lost revenue.

“Welcome into our new post-election reality. This episode shows the political terrain in which law firms can find themselves when they try to make unsubstantiated or frivolous claims about election results. Rule 11 is the most common in a lawsuit. We have Rule 11. In a typical case, we have Rule 11.

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