In the last few decades, the mineral water manufacturing company has grown at an unprecedented rate in India because of the country’s growing thirst for clean drinking water. In the early 1900s in Western countries and the mid-1970s in India, the idea of bottled water was first put into practice.
For a time, bottled water was thought of as a luxury item reserved for the well-to-do; however, as public health concerns mounted, the demand for this type of water skyrocketed. Various sizes of bottled water are available, including 200-250 ml pouches, 500 ml bottles, 1L bottles, 2L bottles, 20-50 liter barrels, and so on.
Nowadays, people spend a substantial amount of time outside of their homes, but they are reluctant to drink the water because of the potential for contamination. As a result, they prefer to carry a water bottle or buy bottled water because it is readily available and reasonably priced almost everywhere. For domestic use, functional areas, small hotels, and restaurants, consumers tend to shop for 20L bulk packages of water rather than having to install water purifiers.
The market for bottled water around the world
Since people are becoming more aware of the importance of healthy drinking water, the bottled-water market has grown tremendously. Fluorosis, malaria, typhoid, diarrhea, and viral fever drive the market. As demand for bottled water grows, so does the quality of the product.
Market conditions for bottled water in India
Indians are turning to bottled water mainly because they lack access to safe drinking water due to a large population, increased international students and tourists, poor quality tap water, and increased health awareness. Private businesses have replaced governments that fail to provide safe drinking water at all locations.
The best natural mineral water manufacturers use effective advertising strategies and attractive packaging in India to gain market share. By 2023, the market is expected to grow from its current size of Rs 160 billion to Rs 403,06 billion, representing a CAGR of 20.75% annually.
In 2018, the 500 ml and 250 ml bottles took up 42% of the market. With a compound annual growth rate (CAGR) of 18.25%, the market is expected to grow from 2018 to 2023 to reach 35.53 billion liters.
In India, there are numerous bottling plants and popular brands.
There are now more than 6,000 licensed water bottling configurations in India under the Bureau of Indian Standards (BIS) and an infinite number of unlicensed natural mineral water manufacturers.
The market for Indian bottled water is currently home to more than 150 different brands. There is a strong correlation between India’s bottled water usage and the wealth of its various regions. There is a significant disparity between Western regions (40 percent) and Eastern regions (10 percent). In contrast, most bottling facilities can be found in the country’s southern region. Bottling plants in 4 southern states account for over half of all production. To know more, you may look over the web & gather more info.